The first step in our program is to identify the critical emotions that determine the strength of a customer's emotional attachment to the brand.
The role of emotional attachment between customers and brands holds significant power to affect sales and profitability.
Studies have shown that emotionally attached customers form the most profitable segment of a brand’s customers.
Emotional attachment has 5 to 10 times greater impact on purchase decisions than brand features or price.
Rebecca Miller, founder of ARTful Communication, and Michael Wentworth, partner at GREYBOXINTEL, share insights on their partnership to help companies develop stronger emotional connections between their brands and