We begin by creating a baseline for emotional attachment with a
set of customer cohorts determined by the client.
This process also reveals key opportunities for improvement.
We focus on the core emotions that define emotional attachment:
Trust
Respect
Value
Pride
Commitment
Rebecca Miller, founder of ARTful Communication, and Michael Wentworth, partner at GREYBOXINTEL, share insights on their partnership to help companies develop stronger emotional connections between their brands and
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