Businesses that invest in brand engagement experience an annual revenue increase
greater than 30%.*
The most significant change is the increase
in order size or transaction size.
Other key areas of impact are
an increase in
cross-sell and up-sell.
Customers will be more receptive
to adding more to an order and
will shift toward purchasing
higher priced/higher margin options.
Improving emotional attachment is the
most effective way to improve
sustainable revenue performance.
*XM Institute/Temkin Group report