Creating emotional attachment between customers and brands

ARTful Communication has developed a process to identify the specific emotions that determine the strength of a customer’s relationship with a brand; and then produce and deliver intelligent creative solutions that emotionally connect with these customers.

Emotional attachment has 5 to 10 times greater impact on purchase decisions than brand features or price. A brand's most profitable customers have strong emotional attachment.

The ARTful process consists of four steps:

Step1 - Research: We identify the critical emotions that drive the strength of the customer’s attachment to a brand. >>

Step 2 - Creative: We produce intelligent creative solutions that connect with these customers on the critical emotions. >>

Step 3 - Digital Media: We position the creative content in the media that reaches these customers. >>

Step 4 - Measurement: We measure the impact on the brand’s revenue performance. >>