Artful Communication
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    • Product
      • Research
      • Creative
      • Digital Media
      • Measurement
    • About
      • Our Methodology
      • Our Team
    • Contact

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  • Product
  • About
  • Contact

Creating emotional attachment between customers and brands

ARTful Communication has developed a process to identify the specific emotions that determine the strength of a customer’s relationship with a brand; and then produce and deliver intelligent creative solutions that emotionally connect with these customers.


Emotional attachment has 5 to 10 times greater impact on purchase decisions than brand features or price. A brand's most profitable customers have strong emotional attachment.


The ARTful process consists of four steps:


Step1 - Research: We identify the critical emotions that drive the strength of the customer’s attachment to a brand. >>


Step 2 - Creative: We produce intelligent creative solutions that connect with these customers on the critical emotions. >>


Step 3 - Digital Media: We position the creative content in the media that reaches these customers. >>


Step 4 - Measurement: We measure the impact on the brand’s revenue performance. >>

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