ARTful Communication was established in 2020 with a simple concept. Brands and organizations must emotionally connect with customers in order to build enduring relationships that directly impact revenue performance.
During COVID lockdown, our founder, Rebecca Miller began spending more time online. As her Inbox filled with a plethora of emails from various brands, she soon realized that these brands were focused only on their need to sell a product. They were offering a monologue, not a dialogue which is a critical element to building a relationship, trust and ultimately brand loyalty.
Familiar with the positive impact of emotional attachment, from her previous work, Rebecca knew this practiced principle was the most effective method to engage customers, form authentic relationships and ultimately increase revenue performance. It is the overlooked opportunities between emotional attachment and purchasing decisions that serves as the foundation for our company, ARTful Communication.
Our team is composed of highly visible global experts that specialize in emotional attachment. It consists of renowned statisticians, strategists, creative thinkers, and marketing executives with an understanding of the current and future landscape in a broad range of industries. It was this team that determined our program required customizable research and measurement elements to identify and increase a brand’s level of emotional attachment with its customers.
ARTful research validates that trust, respect, value, pride, and commitment are the key drivers of emotional attachment, the foundation to building a meaningful relationship. Transparency and authenticity are critical parts of the equation. Moreover, a first step to building a relationship with the customer is for the brand to invite them to participate, to have a voice. By listening to what the customer wants from a brand, it demonstrates they are valued.
ARTful employs a 4-step process: research, creative, media and measurement.
Clients range from global heritage brands to big box, to industry icons, entertainment, and family-owned luxury brands and entrepreneurs who desire to be visible, connected and achieve desired results.